Customer loginPersonalizing bulk e-mail campaign
WebAsyst Mail Master allows you to personalize your outgoing e-mails by inserting recipients’ individual information (his/her names and other details) in messages addressed specifically to them. Message personalization means that you develop a custom letter by composing one message and sending it out to any number of recipients as if it were written only to each individual.
How does it work?
WebAsyst Mail Master software lets you personalize your messages by substituting information related to each recipient with a placeholder, called a variable. At the time a message is sent out, variables are dynamically replaced by the actual values stored in your contact database.
Look at this example:
What kind of individual info can I include in a message?
Any existing field of your contact database (e.g. name, address, company name, birthday, etc) can be used to personalize your message. You can even create a custom field and insert it in a message as well (e.g. hobby, last purchase, etc).
What kind of letters can I personalize?
The list of letters you can personalize by including individual details stored in your database is endless. Just a few examples are:
- holiday greetings
- newsletters
- birthday invitations
- promotion flyers
and many more…
Why personalize messages?
Whether you are conducting an e-mail marketing campaign, distributing newsletters, or sending out greetings, message personalization can help you reach out to thousands of current and potential clients. An e-mail addressed to a recipient’s first name and containing other specific details directs your message to him/her personally, makes a recipient feel special, and adds a “human touch” to message content.
[...] Composing from a template Click Message -> Compose from Template and select a template. A standard “Compose Message” form opens up with the template name in the subject line and the template content as the message body. Many templates also include personalization variables, which can be substituted with values (name, company name, address, etc.) from you contact database. (You can read more how to personalize your emails). Message details, which are required to be substituted manually, are written in cursive (name and description of a product, date, etc.). Following is the message body of the “New Product Release” template: [...]
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