How many orders are processed with Shop-Script?

This summer we embedded a statistical metrics system in WebAsyst online services. The metrics allow to evaluate the overall volumes and statistics of the WebAsyst services usage. We are using those metrics to find out how often several core functions are used by all WebAsyst accounts with the view to further improvement of the software. For example, we are counting the number of products added to shopping carts, number of processed orders, downloaded files and photos, assigned issues, views of individual account backend screens, etc. This allows us to track the dynamics of the online services usage in general and their individual functions in particular.

Note that we do not retrieve personal data from user accounts, the only thing we register are actuations of certain functions within an account. It is similar to the way website visits statistics contain information on what web pages are viewed by visitors (e.g. by Google Analytics).

It would be, however, more interesting to evaluate the total volume of transactions in Shop-Script based web stores, both those used as the online service and those installed as PHP scripts. Since we do not possess such information on Shop-Script stores installed on third-party (web hosting) servers, we can only use the metrics obtained from our online services  to extrapolate their data to all Shop-Script users. The total number of web stores powered by WebAsyst Shop-Script is currently over 8000 — this figure was obtained from the number of issued software licensed and through a series of “complex” queries in search engines. We have carried out such evaluation and have compiled a summary containing quite interesting results provided below:

131,000 orders are successfully paid and delivered during a month
Assuming that average order value is $50, the gross value of all orders will be $6,500,000 per month.

5% of orders are placed by store staff in the backend (these are mainly phone orders), 10% of orders come from widgets published on external websites, and the rest 85% — from storefronts

720,000,000 page views per month

0.85% of page views are generated by mobile devices (e.g. iPhone or PDA)

3,000,000 products are added to shopping carts

21% of products are added to shopping carts through widgets

around 10,000,000 products are available for sale in the storefronts

754,000 new products are added and published each month

2,114,000 products’ data is updated monthly