Tips on entering product information

Shop-Script software design includes features that make online store optimized for search engines. Product names are automatically included in HTML tags of a page’s title, header and image captions and every product and category description page includes META tags field, where keywords and descriptions can be added.

To make the most out of Shop-Script search engine optimization features, here are several tips on entering information when adding a product to your online store:

1. Enter full product’s name, since it is added to the title, h1, and alt tags on a product’s page, which are checked by search engines. It is a good practice to include a keyword in a product’s name, which is most likely to be typed by an Internet user when searching for products. For example, adding “jeans” to “Levi’s 501” product name will raise the likelihood of your product appearing in “Levi’s Jeans” search, as well as “Levi’s”.
2. Include keywords in product descriptions. It is recommended to add phrases that contain the same keyword that was used in the product name. For example, your “Levi’s Jeans 501” product can have the following keywords in its description: “levi’s jeans”, “levi’s original jeans”, “levi’s jeans for men”, “levis 501”, etc. You should also make your keywords bold (levis jeans for men) – this makes it easier for search engines to point out keywords on a web page. On average, 3 – 5 phrases with your keyword should be enough for a small paragraph. Do not try to make you product description overloaded with keywords – this can make a search engine think the page is spam.
3. Add META keywords and descriptions. Again, it is useful to add the same keywords used in product’s name and description – in fact adding different keywords to META tags will make them irrelevant and will not have effect on page indexing. META description should also be relevant to your product description - it appears as summary in search engines results.
4. Add relevant keyword phrase to your store name. This will make your store name meaningful when it appears in search results. In Shop-Script store you can do it in a store’s backend area in Configuration -> General Configuration -> Store Name. For example, you jeans online store can have the following name: “The best jeans – Levi’s Original Jeans online store”, rather than simply “The best jeans”.

There is some general information available on optimizing your pages for search engines. You can find some useful tips on the subject at http://www.seoconsultants.com/seo/tips/.